The Lantzville Tourism Development and Marketing Plan encompassed two strategic issues:
1. Identify areas and opportunities for tourism development, encompassing both existing opportunities as well as future / potential ones; and
2. Design a Marketing Plan to assure that the tourism – related message and brand can be effectively delivered to outsiders who would be the target for tourism attraction.
The objective of this exercise was to design and generate a Plan that:
Expectations from, and Utilization of this Plan
Every new area of endeavour needs a starting point. It is expected that the community leaders, the Commission, and the public can utilize this Plan as a first step towards delivering tourism for the community, within a decidedly structured framework, and at a pace that the community can find acceptable.